Procter & Cov khoom lag luam twv txiaj uas coj lub ntiaj teb los ntawm cua daj cua dub

2024 Tus sau: Priscilla Miln | [email protected]. Kawg hloov kho: 2024-02-18 01:57

Hnub no, tej zaum, ib tug neeg tsis tuaj yeem xav txog ib hnub uas tsis muaj cov tshuaj tsw qab, xab npum lossis txhuam hniav. Cov tshuaj hauv tsev yog ib qho khoom tseem ceeb hauv txhua lub tsev. Tam sim no nyob rau hauv lub rhawv nyob rau hauv lub khw muaj ib tug lossis loj xaiv ntawm hmoov, gels, detergents thiab tu cov khoom. Koj tuaj yeem yooj yim nrhiav tau ib yam khoom uas daws txhua yam teeb meem hauv tsev - txawm tias nws yog stains ntawm cov khaub ncaws, tawv tawv roj ntawm lub qhov cub, lossis cov plaub hau yooj yim tawg. Peb tshuav tag nrho cov no rau ob tug neeg zoo, William Procter thiab James Gamble. Lawv nrhiav tau Procter & Gamble, lub tuam txhab khoom hauv tsev, nyob rau nruab nrab-19th caug xyoo.

Vim nws?

Tam sim no lub tuam txhab yog cov neeg siv khoom lag luam thiab 20th hauv Fortune 100. Nws muaj ntau tshaj li ib lab tus tswv, kwv yees li 150,000 tus neeg ua haujlwm.

Procter & Gamble yog lub tuam txhab thoob ntiaj teb. Nws lub chaw haujlwm tseem ceeb nyob hauv Asmeskas, hauv Ohio, thiab cov tub ua lag luam - hauv ntau dua 75 lub xeev. Procter & Gamble cov khoom lag luam zoo thiab pheej yig. Cov khoom tau ntseeg los ntawm cov neeg siv khoom thoob ntiaj teb. Lub tuam txhab tsis tsuas yog coj mus rau hauv tus account cov kev xav tau ntawm cov neeg siv khoom, tab sis kuj embodies lawv lub siab nyiam nyob rau hauvtshiab, txhim kho cov khoom. Procter & Gamble kuj yog tus tsim ntawm "brand system". Ntau tshaj 3,000 hom ntawm lub tuam txhab raug muag nyob rau hauv yuav luag txhua lub teb chaws ntawm lub ntiaj teb no, thiab cov nyiaj tau los rau lub xyoo ntau tshaj 76 billion dollars.

Cov haujlwm tseem ceeb ntawm lub tuam txhab

Hnub no, lub tuam txhab sawv cev txog 50 hom ntawm lub khw. Nws cov dej num yog tsom rau peb qhov tseem ceeb:

• khoom tu cev;
• tsev tshuaj lom neeg;
• khoom noj qab haus huv.

Procter &Gamble's tsev neeg cov tshuaj siv nyiaj rau yuav luag ib nrab ntawm lub tuam txhab kev lag luam txhua xyoo.

Procter & Gamble tuaj rau peb lub tebchaws thaum ntxov 90s. Nws cov khoom tau muab faib ua ob pawg: cov khoom siv rau tus kheej thiab siv kev tshaj lij. Cov qeb thib ob suav nrog cov khoom lag luam siab uas tsim los rau cov neeg siv khoom lag luam. Cov no yog cov ntxhua khaub ncaws qhuav, tsev nyob, tsev so, motels.

Procter & Gamble khoom

Ntau tshaj Procter & Gamble Brands:

• tshuaj lom neeg thiab khoom siv hauv tsev - Ariel, Charmin, Comet, Mr. Zoo, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Pur;
• khoom tu - Lub taub hau & Lub xub pwg nyom, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Ib txwm, Shandy.

Ntxiv rau, cov khoom lag luam hauv qab no raug muag los ntawm cov neeg nruab nrab: Pringles chips, Vicks tshuaj, Max Factor cov khoom.

Procter & Gamble cov khoom lag luam tsis yog ib qho ntawm cov neeg siv khoom lag luam niaj hnub no. Cov neeg sib tw tseem ceeb hauv kev tsim cov khoom lag luam yog:

• Colgate, Palmolive, Hill's tsiaj noj;
• L'oreal Paris;
• Schwarzkopf/Henkel;
• Unilever;
• YKimberly-Clark.

nto moo heev hauv tuam txhab yog Oral-B thiab Blend-a-med khoom. Tom qab tag nrho, cov hniav ntawm txhua tus neeg xav tau kev saib xyuas, kev saib xyuas zoo, cov khoom tu zoo, thiab cov khoom ntawm cov hom no yuav pab daws koj cov teeb meem ntau. Cov no yog caries, hniav rhiab heev, pob zeb, plaque, thiab ib qho tsis kaj siab tsw. Cov khoom lag luam muaj cov khoom lag luam hauv qab no: tshuaj txhuam hniav, txhuam hniav tsis tu ncua thiab hluav taws xob, txhuam hniav, yaug. Cov neeg tsim khoom lav qhov zoo thiab qhov txiaj ntsig zoo tom qab ob peb lub lis piam ntawm kev siv cov khoom.

Gillette cov khoom lag luam muaj lub hom phiaj dav dav. Nws yog nyob rau hauv kev thov ob leeg ntawm cov tub hluas thiab cov neeg laus. Nws cov khoom lag luam rau ib qho ze thiab yooj yim shaving tau kov yeej thoob ntiaj teb. Cov no yog razors, antiperspirants (gel, khoom, nyob rau hauv daim ntawv ntawm cov tshuaj tsuag), ua ntej thiab tom qab shaving khoom rau txhua hom tawv nqaij, dej chav dej. Gillette thev naus laus zis yog qhov tshwj xeeb.

khoom tsim kho thiab txhim kho

Procter & Gamble tau cog lus rau ib puag ncig. Tsis tu ncua nrhiav lwm txoj hauv kev pov tseg. Txij li thaum cov khoom khib nyiab feem ntau tsim tawm thaum lub sijhawm tsim khoom thiab siv cov khoom, lub tuam txhab ua raws li peb txoj kev nyab xeeb tshiab:

1. Kev txo qis pov tseg thaum lub sijhawm ua haujlwm.
2. Kev txhim kho ntawm kev txhim kho ntim, uas ua rau txo qiskhib.
3. Koom nrog tus nqi tus nqi txoj cai. Ntawd yog, kev txhawb nqa rau cov tub ceev xwm thiab lub cev uas tab tom sim ua kom zoo dua cov kab ke pov tseg los ntawm kev teeb tsa tus nqi.

Cov neeg sawv cev ntawm Procter & Gamble hais txog kev nyab xeeb thiab tsis muaj tshuaj lom ntawm cov khoom. Rospotrebnadzor tau tshaj tawm tsab cai lij choj nyob rau lub caij ntuj sov ntawm kev tshem tawm ntawm kev muag khoom ntawm qee yam khoom. Cov tshuaj ntxuav tais diav, hmoov raug ntaus.

Txawm tias tam sim no ntau tus xav paub txog kev ua raws li kev nyab xeeb, txhua yam khoom Procter & Gamble tau ua raws li cov cai noj qab haus huv, cov qauv thiab cov cai.