Kuv yuav tsum yuav lub hnab Samsonite: piav qhia, qhov zoo thiab qhov tsis zoo
Kuv yuav tsum yuav lub hnab Samsonite: piav qhia, qhov zoo thiab qhov tsis zoo
Anonim

Lub ntiaj teb ntawm kev zam yog hloov pauv thiab sai sai. Txhua txhua hnub, cov neeg tsim qauv los ntawm thoob plaws lub ntiaj teb tuaj nrog cov khoom tshiab rau lawv cov neeg siv khoom uas yog ib feem ntawm lub wardrobe, lub neej txhua hnub lossis kos duab. Cov txiv neej niaj hnub ua tsis tau yam tsis muaj cov khoom no. Yog li ntawd, txhawm rau saib kom zoo, kom phim nws cov xwm txheej thiab cov duab, nws yuav tsum khaws tag nrho cov khoom uas nyob ib puag ncig nws ntawm nws tus kheej. Ib qho ntawm cov khoom tseem ceeb rau tus neeg tuaj yeem raug suav hais tias yog lub hnab ntim khoom. Samsonite yog Asmeskas cov chaw tsim khoom loj tshaj plaws raws li cov khoom lag luam no.

Hnab Samsonite tshuaj xyuas
Hnab Samsonite tshuaj xyuas

Lub hom lag luam tau dhau los ua tus qauv tiag tiag ntawm kev ua tau zoo, style thiab kav ntev. Tab sis vim li cas cov neeg siv khoom nyiam nws heev? Dab tsi yog qhov txiaj ntsig tseem ceeb ntawm lub thawv ntim khoom los ntawm lub tuam txhab?

Brand Story

Lub tuam txhab tam sim no paub zoo tau pib nws qhov chaw pib xyoo 1910. Nws yog thaum ntawd nyob rau hauv American nroog ntawm Denver uas txawj ntse thiab pragmatic Jess Schweider tuaj nrog ib tug heev compact thiab yooj yim lub thawv rau cov neeg uas nyiam mus txawv tebchaws thiab nquag tsiv. Samsonite - ib hom tshuaj uas pib thovcov neeg muas zaub los ntawm thawj cov khoom. Qhov no tau ua tiav los ntawm kev kuaj cov khoom. Thaum xub thawj, cov no yog cov qauv sim uas tso cai rau tus tswv kom nkag siab tias tus neeg taug kev xav tau dab tsi hauv lub hnab ntim khoom, qhov loj npaum li cas nws yuav tsum yog, thiab qhov yuav tsum tau muab tso rau hauv. Sai li thawj tus qauv tawm, Jess pom tau tias nws qhov kev tshawb pom yog qhov ua tiav, thiab tsuas yog tom qab ntawd nws tau ntiav cov neeg ua haujlwm, cob qhia lawv hauv lawv txoj kev lag luam thiab pib tsim ntau lub thawv rau khaub ncaws thiab hnab.

kev lag luam txav

Lub tuam txhab paub tsis yog rau nws tus qauv zoo, tab sis kuj rau qhov tshwj xeeb durability ntawm nws cov khoom. Yog li, thawj qhov kev tshaj tawm rau cov khoom lag luam tau nrov heev, thiab tag nrho vim tias nws yog daim duab zoo tib yam uas tsib tus txiv neej noj qab haus huv (Jess nws tus kheej, nws peb tus kwv tij thiab nws txiv) sawv ntawm lub thawv rau khaub ncaws.

lub hnab trolley Samsonite
lub hnab trolley Samsonite

Tus tsim tau ua txhua yam los ua kom nws lub hnab ntim khoom ruaj khov thiab txhim khu kev qha. Lub tswv yim no tsim lub hauv paus rau kev tsim khoom ntawm txhua yam khoom ntawm lub hom no.

Samsonite suitcase - lub neej ntev lav

Lub tuam txhab tau dhau los ua koob meej, tab sis nws tau txais nws lub npe ("Samsonite") tsuas yog xyoo 1962. Thiab qhov kev tshwm sim no tau raug cim los ntawm kev tsim khoom ntawm thawj lub thawv ntim khoom ua los ntawm cov yas molded thiab magnesium, uas tam sim ntawd tau los ua ib qho kev sib tw tiag tiag ntawm lub sijhawm ntawd. Cov khoom no yog lub teeb, roomy, ruaj ntseg kaw thiab tsis qhib thaum poob. Schweider tau txhawb lub hom phiaj ntev, txog thaum muaj kev kub ntxhov hauv tsev neeg.

Cov me nyuam lub hnab Samsonite
Cov me nyuam lub hnab Samsonite

Xyoo 1973, lub tuam txhab raug coj los ntawm cov tswv tshiab, Beatrice Foods Corporation. Tam sim nokev tsim cov hnab ev khoom thiab cov hnab nqa khoom nqa tau los ntawm lwm tus kws tshaj lij, tawm hauv ob lub npe thiab lub tswv yim uas cov neeg siv khoom nyiam heev.

Lwm tus tswv muab lub neej tshiab rau Samsonite lub thawv

Hauv xyoo 1974, lub tuam txhab ua rau muaj kev cuam tshuam tiag tiag, thiab thawj lub hnab ntim khoom uas muaj patented ntawm lub log nrog lub log rov qab tau tso tawm. Qhov kev ua tiav tam sim no tau nce lub hom phiaj siab tshaj tag nrho lwm cov neeg sib tw, muab kev nplij siab rau cov neeg siv khoom tiag tiag, yooj yim thiab kev ntseeg siab thaum siv cov khoom zoo li no.

Kev kho lub hnab Samsonite
Kev kho lub hnab Samsonite

Txij thaum ntawd los, lub hom phiaj tau zoo siab rau cov neeg siv khoom nrog cov khoom tshiab, tsim kom muaj lub hnab ntim khoom siv, compact thiab stylish. Samsonite yog lub tuam txhab ua lag luam.

khoom txiaj ntsig

Yog tias peb tham txog cov yam ntxwv tshwj xeeb uas txhua yam khoom ntawm lub tuam txhab lag luam no muaj, kev ntseeg siab tuaj yeem suav tias yog qhov tseem ceeb tshaj plaws. Kev tshaj tawm cov phiaj xwm nthuav tawm ib puag ncig cov khoom lag luam qhia txog kev ruaj khov ntawm cov khoom hauv txhua txoj hauv kev: yuav ua li cas lawv poob los ntawm lub dav hlau thiab nyob twj ywm tsis muaj mob, yuav ua li cas lawv xaus rau hauv qab dej thiab tseem ua rau sab hauv qhuav, thiab txawm li cas lawv tiv thaiv cov ntsiab lus los ntawm intruders ua tsaug rau muaj kev sib xyaw ua ke xauv. thiab cov khoom tshwj xeeb.

Undoubtedly, qhov thib ob zoo kawg li tus yam ntxwv ntawm cov khoom ntawm lub hom no yuav suav hais tias lightness. Cov neeg tsim khoom ua txhua yam ua tau kom cov neeg siv khoom tsis txhob hnov qab tsis xis nyob txawm tias thaum thauj khoom tag nrho, cov hnab ntim khoom yuav muaj. Samsonite Spinner yog ib qho ntawm cov qauv ua qauv hauv kev sivcov khoom ntawm tag nrho lub tuam txhab.

Samsonite Spinner hnab
Samsonite Spinner hnab

Cov qauv tsim qauv, cov khoom siv ruaj khov thiab lub teeb pom kev zoo tau yeej lub siab ntawm ntau lab tus kiv cua. Rotating log nyob rau hauv ib qho axis tso cai rau koj hloov cov kev taw qhia ntawm lub zog txhua lub sij hawm yam tsis muaj rearranging cov khoom. Cov kab no yog qhov xav tau zoo vim nws cov yam ntxwv thev naus laus zis siab. Txhua yam uas tus neeg taug kev xav tau ntawm txoj kev sib txuas cov khoom lag luam ntawm hom no. Raws li cov neeg tsim khoom lawv tus kheej hais, nws tsis zoo li tias koj yuav tau kho cov khaub ncaws. Samsonite ua rau lawv "ntawm lub siab", sib txuas cov kev cai ntawm kev ua tau zoo thiab niaj hnub kev ua thiab ua tiav hauv cov khoom.

Original Models

Nws yog qhov tsis lees paub tias kev tshaj tawm kev tshaj tawm ua los ntawm cov tuam ntxhab feem ntau nthuav tawm cov yam ntxwv tiag tiag ntawm cov khoom. Tib yam tsis tuaj yeem hais txog lub hnab Samsonite. Kev tshuaj xyuas ntawm ntau lab tus neeg yuav khoom, ntawm qhov tsis sib xws, xav txog txhua yam khoom lag luam los ua qhov tseeb masterpieces ntawm kev lag luam no. Tseeb, tuam txhab uas muag yeej ib txwm muaj ib yam dab tsi los surprise lawv cov neeg siv khoom, tej zaum outrageous thiab txawv tshaj plaw kev xaiv muaj. Yog li, nyob rau xyoo 2000, lub hom phiaj pib tsim cov khoom lag luam zoo tshaj plaws. Qhov tseem ceeb tshaj plaws tuaj yeem suav hais tias yog lub thawv ntim khoom, lub cev uas tau txiav nrog Swarovski muaju. Cov qauv no txhais tau tias "tau tawg" lub ntiaj teb ntawm kev zam, lub hnab ntim khoom kim tshaj plaws thiab kim tshaj plaws tau tshwm sim ua ntej cov neeg siv khoom. Nyob rau hauv kev hwm ntawm lub hnub tseem ceeb ntawm kev qhib thiab nrhiav tau lub npe, lub tuam txhab yuav tso cov khoom sau nrog cov ntaub ntawv kub-xim.

cov lus teb rau cov neeg siv khoom

Cov khoom lag luam ntawm hom no tiag tiagloj. Muaj cov khoom lag luam rau cov neeg laus thiab txawm tias menyuam yaus lub hnab ntim khoom. Samsonite yeej tsis nyob twj ywm, muab cov neeg siv khoom tshiab xaiv thiab qauv txhua lub sijhawm, thiab yog li cov neeg siv khoom ib txwm muaj ntau yam xaiv los ntawm. Raws li cov neeg siv khoom ntawm cov khw muag khoom, cov khoom lag luam ntawm cov khoom lag luam no yog qhov ruaj khov heev. Tiv thaiv txhua qhov tee thiab pob, thiab tsis txhob qhib txawm tias muaj kev sib tsoo muaj zog. Kev tiv thaiv muaj zog heev pom ntawm qee lub hnab ntim khoom ua haujlwm tiag tiag. Cov neeg yuav khoom kuj tau them nyiaj rau cov khoom siv txhim khu kev qha uas tsis tawg txawm tias 10 xyoo. Tshwj xeeb yog impressive yog lub peev xwm ntawm cov khoom. Ntawm chav kawm, ntau yam style thiab tsim kev daws teeb meem pleases. Koj tuaj yeem xaiv cov xim ntawm cov khoom no rau txhua qhov kev xav. Lub thawv rau khaub ncaws trolley kuj nrov heev. Samsonite ua rau qhov no zoo nkauj heev uas ib tug neeg, txawm tias kov yeej cov teeb meem (roughness ntawm txoj kev, ntaiv, thiab lwm yam), tsis muaj kev tsis xis nyob zoo.

Samsonite hnab
Samsonite hnab

Feem ntau, lub tuam txhab lag luam niaj hnub no yog qhov ntsuas ntawm kev ntseeg tau thiab lub zog. Yog tias lub tuam txhab muaj cov neeg sib tw, ces nyob rau hauv cov nqe lus ntawm kev tivthaiv lawv tseem nyob deb heev ntawm qhov Samsonite hom yuav ua tau. Thaum xaiv lub thawv rau koj tus kheej lossis koj tsev neeg, ua ntej ntawm tag nrho cov, koj yuav tsum xyuam xim rau cov khoom ntawm lub tuam txhab no.

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